Retail is a type of sale where products are sold directly to the end consumer. These sales often take place through stores, supermarkets, malls and online retail platforms. Retailing often focuses on consumer demand and the needs of individual customers. Retail prices may be higher than wholesale prices because retail business costs (rent, employee wages, warehouse, etc.) and profit margins are taken into account.
Wholesale and retail are related and represent how the product moves between the manufacturer and the end consumer. Manufacturers can reach a large customer base by wholesaling their products to distributors and retailers. Retail businesses, on the other hand, reach the end user and make a profit by delivering products to the consumer.
These two sales methods play an important role in the business sector and play a major role in the functioning of consumer economies.
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